The cyclic tilt of a retaining wall induces a peculiar motion in the backfill (sand), which exhibits closed trajectories (eddies). In this paper, the motion of the backfill has been optically traced and analyzed by means of particle image velocimetry, also known as digital image correlation. The results are of importance for cyclically loaded structures (e.g, piles for off-shore structures) and can also serve to test numerical simulations of large deformation.